CAMS CIO speaks on how CAMS leverages Superior Technology to attain Service Excellence

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Strategic innovation and sustained performance delivery are aspects that have set apart winners from the rest. When it comes to organizations, technology-driven innovation fuels higher operational efficiencies, which in turn serve to effect better performance proficiencies and achieve overall service excellence.

Computer Age Management Services (CAMS) is India’s premier Mutual Fund Transfer Agency serving over 62% of assets of the industry across 16 Mutual Funds, which essentially converts to handling a great deal of public information.

With evolving industry dynamics and requirements from regulators and investors, many leading firms continue to entrust and outsource strategic operational activities to CAMS, and the latter unrelentingly delivers superior value services and solutions, thanks to its efficiencies in terms of scale, technology and process innovations.

Deeply mindful of its role as a custodian of information, CAMS is sensitized to the requirements of data security, and strongly believes in managing and keeping IT in-house and not outsourced. CAMS has consistently added value to its client firms through multiple product/process innovations, built in-house.

In an interview with ET CIO, Mr. N Ramakrishnan, Chief Information Officer, CAMS has elaborated on the organization is leveraging technology right from mobile app to analytics to deliver value to clients and a superlative user experience for investors.

Mr. N. Ramakrishnan
Mr. N. Ramakrishnan CIO, CAMS Pvt Ltd

Excerpts from the ET CIO Story –

How CAMS is leveraging IT

“As an RTA (Registrar Transfer Agent) house, we hold nearly 62% of the mutual fund market data with us. Basically, this is public information and we don’t claim ownership but are effective custodians of our client database, so we have huge responsibilities.

Throughout our 26 years’ existence, we are backed by IT enablement service providers and people. Technology is the second biggest spend next to people and annually we do make local investments in new technology, which is our strong forte. As we speak at this point in time, we are working on digital transformation and digital dedicated strategy, because we don’t want to be left behind.

With huge data volumes, we are the only RTA that has achieved 92% of industry led data aggregation.

We are having our own data centers and in-house staff for application development and infrastructure management. This power of having everything in-house gives us tremendous flexibility and agility in terms of responding to our customer request and ensuring that product turnaround time is greatly minimized, gives greater convenience to our customer and so we would like to retain this edge.

We provide an online real-time exclusive BI service via micro strategy backed by an RTA BI reporting tool, so sales person will know the exact details of sales targets and every regional manager (RM) will able to create a monthly summary report. The regional sales head will be able to access and see how each RM has performed by drilling to each transaction level based on the individual AMC sales hierarchy through our CAMS Smart BI application.”

To read the entire story as published, please visit: http://cio.economictimes.indiatimes.com/news/strategy-and-management/technology-is-the-second-biggest-spent-next-to-people-cams-cio-ramakrishnan/53950464

About CAMSCAMS Logo High Resolution

Computer Age Management Services (CAMS) is India’s premier Mutual Fund Transfer Agency serving over 62% of assets of the industry across 16 Mutual Funds. Leveraging superior technology, CAMS brings several innovative services to Mutual Fund investors and distributors. CAMS is also a service partner to leading Insurance Companies, Banks, NBFC’s and Alternate Investment funds. To know more visit http://www.camsonline.com

 

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Published by

Sudarshan Ranganthan

Breaths Investments, Suggests Wealth Creation Ideas, Lives on Law Of Attraction

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